If your company has been attacked online, one too many times and you need to improve your image then you may be in need of some internet reputation repair, there are many businesses and companies that are providers of such help and assistance. Their main aim is to return your company to a successful business with a great reputation. You have to be careful not to fall into some of the traps that such work can bring about, as It is an area that requires specific knowledge and expertise, you will need the company to tell you, in terms that you understand, what they can provide for you and how they will show you that they have done this. You will also need to ensure that they are asking a fair price for your work. Therefore you have to take care when choosing a company to help you.
It would not be a bad idea for you to get some SEO insight and work out the basics of what internet reputation repair entails. It is very unlikely that you will get a handle on everything straight away but even if you understand some of the process you will get more of an insight into what is being done to help your business succeed. As you learn and grow you will be able to keep costs lower as you can do a little of the easy work yourself and will ask the company to get straight to the heart of what you would like them to do. You may decide to start with picking a personal web domain name, for example. If you get a head start with the simple stuff it may also mean that the reputation repair company do not have as much work to do and therefore do not take as long to repair your reputation, thus reducing costs.
When you have updated your knowledge and have used it to establish what you want and what you need, you can negotiate a pricing and support level that suits your business and its needs. Have a look around speak to a few companies and see who you feel is the most knowledgeable in your business area. Ask a few of your team to meet the companies and get their views. You are going to have to work very closely with these companies and thus a great honest working relationship with them is essential. Check who has the most up to date products at their disposal. There are also free DIY tools online that help you to manage your online reputation. They will help you keep informed and you can also use them to see if the work that an external company for you is working, and how well it is working. It will show you how to build sites and profiles and even scan your social media content for you, informing you if there are any adverse comments that you need to be aware of and reply to.