Charles Nucci: What it takes to make more money from your product shots

There’s a reason why companies are now willing to spend the big bucks on product photography, according to Charles Nucci. In short, it makes them good money.

Choosing a good photographer for product imagery is one of the best decisions an ecommerce brand can make in the modern-day world. Not only does good photography showcase a product much better, but it also adds authority to a brand. Users start to trust them; they are being told a story about a product.

Of course, managing to take these power shots is easier said than done. This is what today’s article is all about, as we take a look at some of the most profitable tips when it comes to improving your photography imagery.

Filters aren’t friends in this instance

Filters might be the big thing on Instagram these days, but this certainly isn’t the case when it comes to product photography. One of the big things that customers are looking for is authenticity. Unfortunately, this is something that they just aren’t going to get if your image is plastered with filters. It won’t represent the product at all, and obviously this is going to make the end user think twice about buying from you.

The power of a white background

There’s a slight caveat with this next point; white backgrounds don’t work for all products. For example, if you are looking to showcase something that often appears outdoors, it stands to reason that an outdoors-like background is going to work much better.

However, for most “static” products, white backgrounds work like a charm. It is able to allow the eye to focus on the product alone, and this is the main aim of most ecommerce sites.

If you are opting for the DIY approach, do make sure that you use an infinity cove so you don’t have the infamous line between the floor and wall at the bottom of your image.

Take advantage of a flash diffuser

One type of feature that you should be looking to tap into is a flash diffuser.  The aim of product photography is to highlight the product in question in the most natural way possible (ultimately, you won’t be using filters). This is where the diffuser steps in; it makes the flash spread over your product, rather than just concentrating on a small area. As such, it brings attention to all the right parts of your image.

Pay plenty of attention AFTER you take your photo

While a lot of this guide has focussed on what you should do as you take your photo, don’t neglect the aftermath. This is where Photoshop steps in, and you should be looking to add light where the camera might have not caught the product in its full glory, and make other minor amends.

Also, on a similar point, never delete photos that are on your camera. It’s amazing how different they can look once they are shown on a monitor; you’ll quickly find that some actually look a lot better!

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