A Guide to Using Animation in Marketing Emails

Whether you are running a start-up or a successful business, you can’t afford to ignore marketing. Without marketing, your business is essentially invisible. Marketing helps people find you in a sea of similar businesses. There are many ways to market a business. These include social media, online adverts, and handing out flyers in your local area. The strategies you use will depend on what type of business you operate and whether it’s online or bricks and mortar. In both cases, marketing emails can be effective. In this article, we are going to look at why animation will give your marketing emails a boost – and how to use it to achieve the best results.

You are probably already familiar with animation. It has become a popular tool in recent years. Daymond On Demand Reviews showcase good use of animation. Cute stories tug on our heartstrings and encourage us to spend lots of money on John Lewis products. One look at the annual John Lewis Christmas advert tells us immediately that animation helps a brand stand out from the crowd.

Stand Out from the Crowd

You can take a leaf out of John Lewis’s book and use animation to help your brand stand out. Adding animation elements to a marketing email is a real attention grabber. The average person receives hundreds of marketing emails every week, some they signed up for and some they didn’t. After a while, all these emails blur into one and before long, they are directed straight into the spam folder.

Be Original

It isn’t easy being original, but with a carefully designed animation clip inserted into your emails, people will remember your brand. People love moving images. It’s part of the reason why Hollywood is so successful. Video content offers the best return on investment (RIO) and adding “video” into your subject line will boost your open rate by 19%.

Animated GIFs are a quick and easy way to add animated elements into your marketing emails. Use a funny GIF to make your point or show the customer that your brand has a sense of humour. You can use an existing GIF or create your own using one of the many online GIF creators.

Another strategy is to have a bespoke animation clip created by a company. The benefit of this approach is that you can develop unique content related to your products and services. This will help you provide useful information in a very digestible format.

Keep It Small

Whilst animation is a useful tool, be careful not to make your files too large. GIFs need to be 1Mb or less, as anything larger will take too long to load. Also, make sure any files you include in an email are supported by all the main email clients.

Don’t forget that you can also incorporate animated elements into your email’s interactive elements, such as a shopping cart or a menu. Making an email more interactive – in a fun way – will hold the recipient’s attention for longer and encourage them to follow through on your CTA.

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